The Journal

Fragrance Journal

Explore perfume notes, compare fragrance styles and find your next scent to sample.

What Does Patchouli Smell Like?
Perfume Notes

What Does Patchouli Smell Like?

Patchouli has a reputation problem — here's what it actually smells like, how modern perfumery uses it, and how it grounds Broken Cricket Bat's base.

Read Article
Our Fragrances

Why We Don't Make Dupes

Search "perfume dupes" right now and you'll find an entire industry built around recreating expensive fragrances for a fraction of the price — Zara, M&S and a dozen...

Read Article

Shop now